An Insight Into The Maze Of Corporate Presentation
Quite often, we need to present our ideas through presentations. You may be representing a corporate house and presenting your ideas to your seniors or the achievement of your team. It may be a case where you are addressing your juniors emphasizing what your expectation is and how you propose to boost the performance. You may be representing a how to make company profile and interacting with your prospective clients or stakeholders.You can be someone representing a research Institute and asking for a research grant, but whatever it is you need to establish your point.
Let us first take the case of corporate profile. Remember, the golden rule of every presentation is establishing credibility of your product or service. First of all ascertain with whom you are interacting, that will spell out how you establish your credibility and your line of presentation. Now, your job is to make the presentation credible. You should give your audience a clear cut idea about your goal. This will make their job easier; as the audience will be able to correlate your ideas with your presentation. This will help you in many ways; it will keep you focused, spare everyone from information overload and finally give accord to your idea.
That alone is not enough to make your presentation a grand success. This is only the tip of the iceberg, a good presentation must be supported with credible data, it must corroborate what you are trying to present. You can include the latest research findings also on it. If your presentation has more than one idea, then, begin each idea with a separate template. You can use pictures liberally to represent different ideas and always remember one picture is more powerful than thousand words. Try to make your presentation interactive, every question asked or debated will clear doubts and give strength to your idea. So, get ready with answers for difficult questions.
In case of corporate profile design, the rule is almost same as above with the basic difference that this is for internal use, so it is both easy and at the same time very difficult. It is easy because in most cases, you know who the participants are and where from you can expect the deadly questions. At the same time,it is difficult because the participants know your manner of presentation and the exact point where you are most vulnerable. So, if it is not your first time presentation, avoid repeating yourself. If you are giving a presentation for the first time, keep things simple.
Make sure your presentation is thorough and precise, avoidinginformation overload and keep a low profile. Don’t try to boast, everyone knows who you are and what you want to establish, so don’t waste your effort or try to attract too much attention. Always try to present your ideas in a neat storyboard format. If you don’t have the time or acumen, you can always go for professional help, but whether you can rely on them with the sensitive data of your company, you have to judge that yourself.