Email marketing still matters. It’s one of the easiest and most effective communication channels you can have with potential customers, which is a great reason to make sure it’s part of your online marketing strategy. According to surveys, 91% of consumers use email at least once a day, 77% of consumers prefer email for marketing communications, and 66% of consumers have made a purchase as a result of an email they’ve received. A smart email marketing strategy is key to converting new customers, increasing sales, and keeping your business ‘top of mind’.

Email newsletters are the easiest way to stay top of mind and build brand recognition with consumers. Sending out new relevant website content, product updates, and sales promotions is a guaranteed way to stay connected with interested consumers and drive sales.

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